Flavia History

Our History

Italian Perfection Meets Workplace Excellence

Flavia is a vital part of the Lavazza Group legacy.

To Experience Flavia is To Experience An Icon

Each year, millions of people enjoy Lavazza’s expertise in cafes and restaurants around the world, so why stop there? We’ve carried the same commitment to quality and innovation over to the workplace so your team can get the drink experience they deserve through the Flavia system.

125 Years

of coffee expertise

30+ Billion Cups

of Lavazza coffee sold globally each year

How Flavia Became Part of The Lavazza Group

For generations, Lavazza and Flavia have been sharing their passion for coffee, nurturing their family legacies, and refining their drink expertise—first separately and now as one.

1895 | Luigi Lavazza opens a small grocery store in Turin, Italy, where he discovers the concept of blending different coffee beans from around the world to create unique tastes.

1927 | Luigi, his wife, and three children found Luigi Lavazza ompany.

1982 | Mars Drinks, another family-owned business, launches the world’s first single-serve coffee system with the Filterpack—the predecessor of today’s Freshpack.

1989 | Filterpacks are brought together with a new generation of brewers, and the Flavia® brand is born.

By 2001 | Over 2 billion Freshpacks have been sold.

By 2005 | That number climbs to 3 billion.

2018 | Flavia® becomes an official extension of Lavazza North America Inc.

From a small Italian grocery store to becoming a worldwide coffee leader and now a master of workday drinks with Flavia, Lavazza understands the power of being passionate about what you do.